Over the years, my passion for creative expression grew — from art to music to fashion — and the originality and boldness of my influences inspired me to be different. My love of collecting tees with original, imaginative graphics motivated me to start my own graphic tee business. My greatest influences for School of Rejecks stem from 90s pop culture: LA Gears, Busta Rhymes, Duckman, Child’s Play. The 90s taught me there was no ‘normal,’ and dared me to unleash my creative spirit.
Johnny Cupcakes made me believe I could turn that passion into a real business. Walking into his store, I was overwhelmed by the detail devoted to making a bakery concept come alive — even though it was a clothing store. That’s when I realized attention to detail is critical to success. Kyle Crawford of Electric Zombie pushed me further, sharing his own love of 80s and 90s pop culture through his tees with total honesty.
These influences inspired me to make not just apparel, but comic books — a way to share my life experience with the youth, and to help them understand how to deal with the situations they face. That’s how School of Rejecks was born: a positive message, built from 80s and 90s pop culture, that grew from a clothing line into a story I hope every fellow Rejeck can see themselves in.
Our stories don’t ask anyone to shrink themselves to fit in.
